London Financial Times (Reed Elsevier) applet
provides example of Lexis applying strategy:
Applet resides in user's calendar
User schedules meeting with Joe Smith.
Clicks button, applet retrieves thumbnail bio information
about Joe Smith.
Bio has links to related information -- his company's financial
statement, recent news (Nexis), corporate structure, litigation (Lexis)
accessible because easy to get to
targeted because it is information pertinent to meeting
from which user can choose more information relevant to meeting by choosing
links for additional information
Reed Elsevier makes money because easy to get first piece
of information. Getting first piece results in more information being
requested (on average 3x multiplier)
Information cuts right across Reed Elsevier divisions, subsidiaries.
Information is organized around meeting, not around way Reed Elsevier subsidiaries
Applet uses a virtue of links, the ability of the user to
choose path he wants to follow
Reed Elsevier has to have control of links
Reed Elsevier needs fairly comprehensive set of information